#76092262 Founders: Build Value That Serves People and Place

Economy is the values you design; profit-only thinking hides your wider impact.

For founders, executives, and advisors who shape businesses inside real-world constraints.
You’re building offers, scaling decisions, and partnerships that reach far beyond “the customer.”
The tension: chasing profit as the only metric while the true effects on people, community, and planet remain unowned.

In this episode, you’ll explore:

  • The shift from “profit maximisation” to conscious value creation and exchange.
  • A practical lens for redesigning a business by tracing who participates and who is affected.
  • How ideologically free meeting spaces and consistent contact create real community and correction.

With Nicole Bastien, advisor and founder of CO-LAB for Future Economics.

Within 24 hours, take one offer and write a simple value-exchange map: who benefits, who pays, who is unseen—then choose one design change you can implement this week.